The Ultimate Guide To Starting A YouTube Channel As A Business.
Starting a Youtube channel is not for everyone, but if you are looking for better business opportunities for work from home entrepreneurs, Starting a Youtube as a business is one of the ways to make money online, working from home.
While Some of you are either starting a Youtube channel because you have something that you’re really passionate about and you want to use Youtube as your distribution channel, this guide is a step by step guide to starting a Youtube channel like a business.
The Idea is building a community of raving fans on Youtube, where you share valuable content, ideas or beliefs with like-minded people, and in return monetize the audience as a long term income revenue source.
How Does It Work?
First of all, don’t just dive into it. Really plan it out carefully.
CHOOSING YOUR NICHE MARKET
First, choose what your channel is going to be about ( DIY, Gaming, tutorials, etc.)
- A => TOPICAL NICHE
- B=> DEMOGRAPHICAL NICHE
Majority of online advice says you should choose your niche market based on what you like talking about… I think this is lame advice! You are starting a Youtube channel to be of service to others and not to your self! Where does your self-gratification come in here?
After you have chosen the topic of your channel, come up with a creative name. Make your name relative to what your channel is about.
SECURING THE BRAND:
- 1: Social Media Handles ( Instagram, Pinterest, Facebook, Twitter)
- 2: Domain Registration & Web Hosting
Obviously, you have seen others who went on to become healthy or BeautyGuru101, and then make gaming videos, but you do not want to do that.
For the sake of branding and uniformity, Whatever name you choose, dash over to an online tool that checks for your domain availability as well as making sure it is also available on all social media handles (Snapchat, Instagram, Twitter, Pinterest, etc. (Pinterest is a huge source of traffic at the moment and I can tell you that Social media really helps to promote your channel.)
Finally, if whatever name you choose is taken, don’t just add random numbers to the end because nobody will remember all those numbers!
YOUTUBE CHANNEL BRANDING
2: Channel Art
3: Channel Intro & Outro Jingles
4: Video Thumbnail Design
Your goal of starting a youtube channel is to build a community of raving fans through delivering valuable content. But to attract subscribers to your channel, you need to give your audience an Identity and a sense of ownership.
Making a channel art using Canva or Picmonkey is one of the ways you get to draw in your audience to subscribe. Beyond that, having channel art will give your channel a more professional look.
If you don’t know how to make channel art, there are many tutorials out there on how to do it.
So now that you have your channel name, channel art, and social media platforms set up, you are ready to start filming.
YOUTUBE VIDEO RECORDING EQUIPMENT
Don’t go out and buy a $500 DSLR camera and studio lighting right out of the gate, wait a while, and then decide whether it’s really worth it.
The one thing I would say to invest in would be good editing software. When starting as a new Youtuber, using cheaper editing software like Filmora by Wondershare is the best way to keep startup costs low.
The best part is that you will find plenty of options available online with the cheapest only costing as low as $50 /per year and these tools actually gets the job done.
I know that you have probably watch Youtube pros who use expensive youtube cameras and lavish editing equipment. As a beginner, you don’t need all that let alone spending hundreds of dollars on Final Cut Pro, or anything crazy like that.
YOUTUBE VIDEO RECORDING LIGHTING
Now onto lighting, there is truly nothing better than natural balanced lighting when creating youtube video content. So, if you can find a window that gives you a lot of natural lighting, embrace it because it will do you good than artificial lighting. You want to film using natural light as much as possible.
YOUTUBE CONTENT PLANNING
Now that you are all set to record your first video, let’s keep our content strategy and editorial calendar off to a good start!
- 1: CREATE 25 HITLIST TITLES ( Well researched and niche targeted)
- 2: SET REALISTIC MONTHLY CONTENT CREATION TARGETS
- 3: ALLOCATE PUBLISHING DAY/PER WEEK
After you have filmed your video and edited it, it’s time to upload it! Hit the upload button in the top right-hand corner and attach your video.
YOUTUBE CONTENT OPTIMIZATION
- 1: You want to have a custom thumbnail.
- 2: Keyword rich Youtube title and video description
By default, YouTube will randomly choose any of your screenshots from your videos for your thumbnail, as you want to keep things consistent with branding and youtube SEO practices, you are better served by choosing a custom video thumbnail you created.
Knowing that you already have 25 Youtube video titles on your hitlist, it is easy to set 2 hours on a weekend and create all the 25 video thumbnails using either Canva or Picmonkey to make those custom youtube video thumbnails.
WHY YOUTUBE SEO IS NECESSARY?
The Youtube video title and description you create forms a huge part of your Youtube Search Engine Optimization on Youtube.
While it is key to making your video titles click-worthy and interesting, do not forget that Youtube is actually a Video search engine first.
So make sure that your video title grabs people’s attention while also meeting all the SEO requirements.
By standard, Youtube provides a video description box where you can fill as much as you can ( there is a 5000 character limit) Take your time and give your video a brief summary but also including all those links to your social media platforms, landing pages, blog content upgrades and more.
There is no magic or bullet-proof strategy to ranking well on youtube. Literally, tens of thousands of video content is published on youtube every day, so the more SEO boxes you tick, (keywords that are in your description , Good video thumbnail, good tag count, etc), the higher up it will be in the search engine.
However, DO NOT just list keywords in your description. That is against YouTube’s policies.
WHAT TO DO AFTER PUBLISHING YOUR VIDEO?
- 1: Promoting Your Content
- 2: Commenting On Your Video and related fresh content.
Now that you’ve uploaded your first video, don’t sit back and hope that people will find your video somewhat miraculously, if you do, then you risk crickets on your youtube channel as nobody will be seeing your valuable content!
Instead, take an active role and make sure to post links of your youtube video on all of those social media platforms to let people know you uploaded a new video packed with helpful tips and guides.
This will help you get at least a few views off the gate before google rankings take effect. You probably have heard about others who swear by Reddit, so what you can do here is to head over to Reddit.
There is actually a dedicated newbie subreddit called New Tubers where you can submit a link to one of your videos and people can leave you feedback.
If you do this consistently, eventually you will begin to notice that your channel will start to grow slowly but surely.
Make no mistake, this will take time as with many of the youtube channels I have personally been involved in, the growth has always been gradual.
So, keep it in mind that It won’t happen overnight.
How Long To Get More Youtube Subscribers?
Most new Youtube channel beginners expect results overnight, Well, depending on what you call progress, there are certain things inside youtube that you won’t have control over.
Take subscribers, for example, realistically, any sane Youtuber won’t expect a million subscribers in your first month or year! But I can tell you that when they start coming, they do in hundreds or thousands per day!
The last thing you want to do is get discouraged, please do not be discouraged by miserable view count on your first 100 videos! Keep plugging along and it will pay off!
Like mentioned above, make sure that you have an uploading schedule, at the very least, make sure to publish a video on your youtube channel at least once a week.
But also let your audience know you will be uploading every ( pick a day) and stick with it.
If people see you are uploading consistently they will be more likely to subscribe and check in on the day you upload.
In my next post am going to level up with you on how to provide more value to your Youtube channel outside your youtube through content upgrades. Do not miss out on this next week on Thursday. That’s about it! Good luck with your channel!