In this post learn as I’m just gonna quickly share with you the importance of picking your niche audience versus the need for others who tend to put all their focus only on promoting products.

My goal in this post is to help you avoid as many pitfalls to starting a profitable niche business as possible.

Having noticed that one of the many mistakes beginner bloggers make earlier in their online business career is chasing quick bucks, so what I want to do is quickly help you understand why targeting a niche audience, then growing a long-term relationship is crucial for your business longevity rather than putting your emphasis on a product which come and go everytime.

How to find a profitable niche

How to find a profitable niche

Figuring out your audience long before you get started helps you and your targetted audience to build trust and value-based relationship.
The problem that I see often with a lot of blog beginners who come online, actually start or launch their profitable blog with a focus on promoting a product rather than nurturing and growing an audience.

The issue here is the fact that products actually come and go all the time! Now if you look at this scenario, you will probably find that the market has some products that are only available as seasonal products, which means those products will be available for you to promote for the next two months or so and beyond that there would be another wave of seasonal products coming on the market. So if you focus your business on building it around products you are gonna likely build the type of business where you are always on the hunt trying to find the next product that you can actually promote.
The good thing about finding a niche is the fact that when you have a niche you can actually build a longterm business.

The key here is when you know the value and type of relationship you go on to build with your audience and the kind I like is the one that starts by focusing on building a viable relationship with them but at the same time also keeping in mind that the whole idea for you to actually start this journey to launch your blog or a niche website is the fact that you wanted to make money. So kind of like give it a good thorough thought and see what is it that you want to promote.

I’m always surprised at how a lot of beginners tend to ignore some of the main things I think that matters more when it comes to actually build a profitable business because if you’re building a business, your business
is not necessarily the product. Actually, the product that you sell has nothing to do with your business.

The real business is actually servicing the consumers who actually come and use whether its your services or the
products that you produce.

So a good example would be if you walk around in your local vicinity you might find that there are actually local coffee shops and other places where you maybe actually go and hang and have a drink.

In contrast, Starbucks and your local coffee shop are poles apart, and the difference for most of these local
cafes with Starbucks is the fact that Starbucks figured it out long time ago that their business is not necessarily selling coffee but the distribution or network that they have built.

How to pick a profitable niche

How to pick a profitable niche

Together with the muscle, they flex with their brand power, no wonder that their audience loves visiting these places.
The distribution network and the brand presence is what makes their business tick, so you might look on the surface and think that Starbucks is in the business of selling coffee but that’s not true.

Them guys at Starbucks, their business is the distribution and it’s not selling coffee at all! So
if you look closely you will quickly notice that coffee is just a product inside of their business model.

Now, in this particular case if you’re going to go and start building a niche website think about the products not necessarily as the linchpin of your business, rather your business is going to be based on the relationship or the quality of the relationship that you’re going to build with your targeted audience.

And I would like to believe that this also applies to YouTubers, so if you are a creator on YouTube regard the same rules for bloggers or if you are starting a blog then that’s obvious that you are a content creator who knows that your service user matter more to your business than the product you create.


As small scale business and content strategist getting a good hang of SEO, Email marketing, long form and data-driven business decision making is something that I take seriously. A good day at the office for me is when the little guy wins and probably that is what motivates me to get out of bed and help small online businesses to take on opportunities available online. The best way I know better is through creation of content that convert. Am a proud founder and content strategist here and am loving every minute of it!


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