How To Become An Influencer Marketer On Instagram

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Influencer Marketing 


Influencer Marketing is when marketing activities on a targeted market are oriented around an influential figure within that particular market to articulate or encourage brand awareness, perception and penetration that can lead to growth of your bottom line. 


While most popular ways of influencer marketing were previously conducted by celebrity personalities, the rise and popularity of social media has led to an emergence of a new crop of influential community personalities who are driving agendas inside their respective communities.

How to become an influencer marketer

How to become an influencer marketer

Who Is An Influencer  Marketer?

In a nutshell, an influencer marketer is anyone inside the community, who has a voice and knowledge about a product or brand that solves problems community members seek to eliminate.

 

With so many Factors coming into play, to Influence how Consumer Purchasing Decisions are made, an influencer marketer has a unique position to act as a conduit between the buyer and the seller.

 

How To Become An Influencer On Instagram

How To Become An Influencer On Instagram

How To Become An Influencer On Instagram?

Here is a step by step guide on How To Become An Influencer marketing maestro:

 

With video content dominating across the social media platforms,it’s no longer a question of whether to become an influencer marketer or not. It is more about how to become an influencer marketer, companies in your industry would want to hire over and over…

 

What are some factors that influence consumer purchasing decisions?

At a personal level, there are significant personal factors that influence how consumerism is driving purchasing decisions and that includes:


  • Targeted Consumers’ age,
  • Occupation,
  • Lifestyle,
  • Social and economic status
  • Gender of the consumer.


Anyone looking to become an influencer marketer must understand how these factors can individually or collectively affect the buying decisions of the consumers.

 

Being a successful influencer marketer, means you are taking time to research a niche market and figure out the Consumer behavior which in many cases can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer.

 

Because humans are hardwired to gravitate towards community sections with social and economic status hierarchy, Opportunity gaps are becoming available for insiders those communities to drive the consumerism agenda for personal or collective gain.

 

So really as an influencer, your goal is to study What drives consumers inside your communities to choose a particular product with respect to others which is a question often analyzed and studied by brands trying to penetrate those communities.

 

Being a successful influencer marketer, means you are taking time to research a niche market and figure out the Consumer behavior which in many cases can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer.

 

Because humans are hardwired to gravitate towards community sections with social and economic status hierarchy, Opportunity gaps are becoming available for insiders those communities to drive the consumerism agenda for personal or collective gain.

 

So really as an influencer, your goal is to study What drives consumers inside your communities to choose a particular product with respect to others which is a question often analyzed and studied by brands trying to penetrate those communities

Before you start building your community

building influence in a community


You need to understand your role as an influencer the consider where your influence will be more valuable to fit in your targeted brands or services you would want to the overall marketing strategy focused on.

 

In others ways, this is your niche market measure of dominance. So if you are the dominant content creator for electric cars, then expect electric car brands to be interested in using you and your content to reach out to your community.

 

Companies will hire influencer marketers at different levels depending on Whether they’re just planning to build their brand awareness, or launching a new product.

 

So as an influencer marketer, think about how all your content creation campaign efforts can align with what those brands and their promotions without looking like you are a sell-off.

 

This can be achieved by considering your consumer buying journey and where each element of your educational content campaign sits within that journey

What Are Main Influencer Stages?

Consumer Awareness Stage

This is where as an influencer marketer, you create content focussed at what your consumers need to know basis when they first become aware of a brand or product.

Consideration Stage

At some point, consumers at an awareness stage will graduate into becoming progressively more active in acquiring or committing to subscribe to a service(look towards a purchase.)

 

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Evaluation Stage

Whether you like it or not, consumers will always compare one or two brands against competitors long before they buy a product or service. 


Because buyers know that there are other viable options on the market, your goal as an influencer is to answer their questions, quell their worries and become that assurance that when they need help in how to get the best results out of that product or service, you know how to help.

 

Decision Stage

This is where as an influencer you are creating content to help your audience to finally choose to purchase from your recommended brands or service providers.

Now the real challenge for you as you start your journey to becoming a successful influencer is finding which part of that journey will you focus your content creation on?

 

Most influencers tend to be wishy-washy at this stage and that can affect different elements of your content creation campaigns.

Instead of going broad on your chosen niche, get your content more focused on a micro niche encompassing different stages of a consumer’s buying stage.

 

When you know how brands are promoting their products and services, then you will surely know that when they are hiring influencers to partner with, they are looking for those who can engage a targeted audience at an awareness stage in order for their advertising efforts to boost awareness.

 

In many cases, you should also be aware of how little experience most of the brands seeking to hire influencer marketers are. While the majority knows how profitable influencer marketing has become for them, most of them will hire your services with no clear goals and yet expect you to deliver miracles.

 

The trick here is to clearly inform the brand of your reach and put it in writing whether that campaign’s goals will be to drive awareness, Where social likes and shares are seen as a success) or consideration where your influencer campaign will be to promote the brand or product evaluation.

When you know what your advertiser’s needs are, then you have room to get as broader as you can in the picture to exactly position your influence where your influencer marketing efforts will fit in for that brand.



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