Link-building SEO (Search Engine Optimization) or Buy Backlinks Cheap has two main purposes: To increase traffic to a website and to improve the website’s ranking in search engines. Generally, the more incoming backlinks a website has, the higher it will rank.
However, it’s not all about the quantity of the incoming links, it’s also very much about the quality of the incoming links. Dozens of weak backlinks often don’t add up to the value of one or two strong valuable links. Google and other search engines consider a website with a lot of strong incoming links to be important, and consequently it will rank higher. So what determines the value of a backlink? There are a number of factors.
1) Anchor text. Quite simply, anchor text is the text that is visible to someone looking at the link. For example, clicking on a link to a car insurance company like Progressive might take you to progressive.com, but the text you see and click on might read “auto insurance”. Anchor text that is descriptive about the website or web page has greater value than a simple URL link when it comes to link building SEO.
2) Page authority. Backlinks from websites and web pages that Google considers to be important have greater value than those from websites and web pages Google does not consider to be important. If your website has an incoming link from nasa.gov, that backlink would carry much more value than a backlink from billspetshop.com.
3) Number of other links. If your link is the only link on a web page it will have much more value than a link on a web page with dozens of other links. The easiest way to think of this is in numerical terms. If the page has a weight of 100 and your link is the only link on the page, than it will receive 100% of the value. However, if your link shares the page with 20 other links it will receive only 5% value.
4) Domain age. The age of the domain the backlink is coming from can influence its value. Google and other search engines trust older established websites more than new websites.
5) Relevancy. If the web page the backlink is coming from is all about scrapbooking and the backlink leads to another site about scrapbooking, the backlink has much more value than if it leads to a website about exotic cars. Google weighs the value of all incoming links to a website, link building SEO is about building links that work together in concert around a common relevant theme.
There are of course other link building SEO factors that influence the value of a link, but these are some of the most important.
Link building is an exceptionally important task when it comes to generating traffic to a website. Through the exercise of link building, one can create links pointing to a particular site from another site. The number of links determines the online reputation of a website that a search engine always gives a due significance. Today, all search engine optimisation professionals give much importance to off page factors and their SEO campaigns focus largely on creating a number of back links for a website.
While you must have realised the importance of building links in promoting your website, it's essential to learn the ways of building links to increase your web traffic. Here, we try to enumerate some simple but effective methods:
Article Marketing: Creating high quality articles and posting them to different article directories and blogs can be a very effective way of creating links pointing to your site. If you can generate informative and interesting content, it can create one-way links for your website. Include your anchor text in the resource box and web traffic will start reaching to your website.
Create a Blog:Creating your own blog to promote your business, products or your website is another effective way of link building. Blogs can be an extremely beneficial platform to help post your informative contents and inspire people to keep visiting the blog again and again. You can submit your blog to the several blog search engines. Every time you update your content on your blog, the contents of the blog search engines also get updated. You can leave a link to the blog posts so that readers of the content will follow the link to visit your website.
Online Web Directories:An online web directory enlists all the websites category-wise, which can also be very effective in creating web links. Posting your website to these web directories could be a primary part of a SEO strategy and most of these directories are free to post. These directories are reviewed by the internet surfers and any user searching for a website in a particular category will find your website, if it's listed there.
Press Release Submission: Press Releases could be an ideal way of building an online reputation and popularise your products, services or your website. By writing newsworthy press releases and posting them to press release submission sites, you can create links to your website. There are so many free and paid press release submission websites where you can post your press releases to generate inbound links to your website.
Link Exchange: This is a very common phenomenon where two websites get ready to exchange links between each other. But while accepting a link exchange request from a website, it's essential to check the reputation of the site and nature of the traffic on that particular site. Your goal is to get the relevant or targeted traffic. Moreover, you need to avoid exchanging links from porn sites, casino sites and other such sites which may have offensive content on them.
Link building can generate lots of traffic for your website, but it's essential to understand that it takes time to generate these and the traffic to start reaching your website. Without getting discouraged, you should carry out the this task on a regular basis. It's not going to take place overnight, but it's a long-term process which requires your concentrated efforts. But once they are built, your website gets a solid foundation and the web traffic starts coming on a daily basis. This is the reason why among various search engine optimisation services, link building is an increasingly popular strategy today.
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