Believe it or not, but the success of your company’s SEO and Linkbuilding campaign to a great extent depends on Link Building process. And to meet that goal, a professional Link Builder will endow your website by getting quality traffic from relevant sites. Thus, this will ensure added revenues.
Link Building is the process of developing inbound links to your own website. This can be attained by creating reciprocal links, being listed in e-zines, newsletters, directories etc. Consequently, it can be deduced that it is one of the best means of getting your site popular.
To start of with, let’s discuss the about the two types of linking that, a proficient Link Builder implements. These types are, firstly, one way link. These send out a powerful message to various search engines. They, set out to proclaim that your website is very valuable, interesting and useful. And so, other sites want to spread the word of it. They are a splendid strategy which ensures enhanced PageRank for your web page. And thus boosts their persisting search engine positioning. An important point to note is that, prominent Search engines place considerable importance to one way links, as opposed to the reciprocal links.
Conversely, the second types of link building are Reciprocal links or link exchanges. Whereby, two webmasters agree to show the others link on their website. Or in other words, it works on mutual consent. They are highly valuable and fairly inexpensive as opposed to the one way links, reciprocal links are imperative in any long term link building strategy.
A good Link Builder ensures that, your Link Building process includes, writing customized articles as per your business needs, keeping in mind your budget. These articles are then submitted manually so as to ensure high acceptance rate. Following the writing ups and manual submission, they are then further submitted to a selected SEO friendly directories. On submitting the articles to the SEO directories, it guarantees increased one way links. Other features they will include in the process are, Social Bookmarking, which helps in communicating with prospects in a direct and effective manner. This is done, with the help of professional social bookmarking marketing to get high quality links.
Also included are, submitting directory entries, professionally written blog comments, the article building prism and setting up of your page on Squidoo, which gets you links and traffic from one of the most commanding platforms on the Internet.
All in all, the main advantages of Link Building are:
1.Link building aids in generating quality traffic from websites which are of any relevance to hike up company profits.
2.Also when there are high quality incoming links, the site will also be seen as a valuable resource.
3. This helps in creating awareness, visibility and credibility for websites.
4. The site also obtains wider search engine exposure.
5. It also gets the website indexed by search engines.
Having discovered the advantages of a link building campaign it is time to implement this process. It will ensure your company’s SEO campaign to see new heights. On implementing this process you can rest assured of increased traffic on your website, which will perk up your PR too. So, look for a proficient link builder who will offer you the best service at affordable prices.
One of the most successful to promote oneself is through link building. The outbound and inbound link both play a role in a website ranking system and more importantly in the generating of traffic. You can improve the scale of your business by having great indirect links to your websites. Other related websites also helps in this regard and this they do by aiding the website to gain an increase in the flow of customers by using links to send their own clients to the website.
Building links affords the opportunity to put up the best things one has to offer. You can also build a rock solid reputation in your niche market by building links.
The best ways you can go about getting good links to your website. We have some essential features that should be taken note of when building links to ones website.
- You have to maintain a good degree of quality constantly in other words your website should be your brand ambassador. You cab be sure that this will attract quality links to your website.
- With the aid of blogs, products reviews and press releases you should give your website the need publicity. You should also take parts in live chat at appropriate forums. People will link their website to yours the minute they recognize your website.
- You can connect to potential buyers by making good use of social networking sites like Twitter and Facebook. The way you can go about this is linking your website to such networking sites. Another good tip is to have in your networking profile a link to your website.
- You can increase the visibility and recognition of your website in all the important sections by creating blog or forum on your website. Be sure to publish all suggestion and views about niche industry and market.
The things you should guard against doing.
- Trying not to cheat on search engines is the first thing that your website should not try to do. No such thing as a suspicious information or data should be on your website.
- Don't ever opt for link farms or automated link providers with the aim of there building the link for your website. Link manipulation can attract a penalty.
- Avoid unrelated blogs and links on your website. You can't get any help whatsoever from such unrelated and unnecessary comments and links. On the other hand it will reduce your website rank.
- Your website can come under search engine filters if you get too many links within a short period of time so it is important to be watchful and guard against this. Do whatever is possible to avoid paid links or links from spammers. Do not ever link your website to that of a spammer and do not ever let any spammer link to your website.
If you take heed to the useful tips as highlighted in this article you will be able to acquire good quality to your website. And you can be sure to rise through the ranks of search engines. If you must exchange links with your co competitor or rival, with the hope of getting more traffic to your website, it is imperative that you opt for a reciprocal link.
Link building helps to relate search strings to web pages and is an effective strategy for the popularity of a website. Links provide direction to search engine to help users search the content they are looking for on web. Search engines constantly redefine the algorithms and use link data to perform site assessment with respect to a search query.
Although links form a part of the entire gamut of SEO related activity, experts attribute links as an important determinant of search engine's algorithm to relate to links. Links provide a foundation for search engines to evaluate the popularity of pages. Links provide the benchmarks for assessment of websites based on trustworthiness, spammy nature and ranking (depending on authority). As provided by Hiltop Algorithm, links act on an authority model to refer the most expert pages related to a given subject. (1)
Link building should follow the best practices as per Google guidelines and needs to be done the correct way to harness maximum benefit for SEO. Creative strategies need to be developed in a manner that the target audience is compelled to get engaged with the website link. The process should be systematic, scientific and creative.
Link building strategy involves understanding the client website thoroughly. It involves understanding specific elements; its unique selling point, industry vertical, market presence, inherent value, area of operation, nature of target audience and various products/service segments. All of these can be treated as linkable assets.
By comparing and contrasting various elements a strategy can be devised which relates the target audience to these elements through links as a medium, assessed the effectiveness of the strategy and make modifications depending on results.(2)
Link building - Marketer's View
Link building is getting the grasp of the website and target audience from a marketing perspective. It involves understanding why the website should be valued by the target audience, why any user would want to visit it, and why it is worth linking to. An applicable marketing strategy here is compelling in nature and has a credible and influential outreach. The exercise aims to obtain the contact between the client's website and the target audience by specifying the importance and value of the client's website for them and what unique benefit might the users obtain by visiting the particular website. If implemented correctly link building can act as immensely helpful marketing strategy for creating brand awareness, brand promotion, lead generation and lead conversion.(3)
Links serve as a marketer's tool to indicate the relevancy and authority to Google and to the website's unique audience group. It aims to foster trust between linked websites and enable Google to detect tactics which provide manipulative search results and extremely poor user experience. (4)
Link Building Strategies for 2015
With increased usage of internet as a medium to look out for information, products and services, link building would continue to remain popular with marketers aiming who use it as an opportunity to create brand awareness.
Search: Online presence for business is needed to command authority, visibility and reach. Websites are the digital information brochure of the company that advertises what the business stands for. Websites can be more valuable than a brick and mortar store. Search acts as the most principal channel online for various marketing initiatives such as lead generation and conversion, image management, revenues, search visibility needs to be part of the strategy. This is validated from the fact that search accounts for major traffic source for a website. The focus in 2015 should be to enhance the search presence, improve authority and visibility of websites. This happens by acknowledging and defining link opportunity for conducting link building exercise.(5)
Relationship building with authors: Effectiveness of link building strategy depends on defining the quality criteria of websites which link back to the company's site. It is all the more important to develop relationship with websites which link back to the company site. Google not only cares about the content, but also the websites and authors which are providing the links.
The concept of 'authorship tag' aims to reflect the authority of authors and sites which are related to the content providing the links. An author rank - which marks the reputation of authors to determine content quality - is an important element of search results. Thus, 2015 will involve developing strong ties with opinion influencers and developing long term relationship with authors.(6)
Rich Content: Marketers should focus on developing high quality content having links to their website as poor content is rejected by Google. Quality is generally be defined by the unique proposition of the business and target audience. The content should have demonstrated good linkage in the area in which the website wants to rank well as it points to what has worked well. With the introduction of content based algorithm Humminbird of Google, the content should possess narrow and focused keywords related to the company's niche area.(7)
The established importance of link building for gaining visibility, authority, promotion and lead conversion calls for embracing best practices for link building strategy. This involves understanding the importance of search, developing relationship with influencers, developing good quality and acceptable content in a targeted niche segment for effective search marketing strategies. Creating fantastic content is of no use unless the links lead to the first page of Google in ranking.
(6,7)Brian, Honigman. "Evolution of Link Building: What Link Strategies to Implement in 20." 03 February 2015. Digital Current. 17 February 2015
(2,3,5)Cory, Collins. "What Is Link-Building, and Why Does It Matter in 2015?" 13 February 2015. Search Engine Watch website. 17 February 2015
(4)Jon, Ball. "What is Link Building?" 21 July 2014. Search Engine Watch Website. 17 February 2015
(1)Rand, Fishkin. "Beginners Guide-Growing Popularity and Links." Moz Website. 17 February 2015