Link building is obtaining links from external web sites to your own sites or pages. It’s building connections between other web sites that will lead back to your page. It can also be called backlinking, inbound linking, incoming links, or inward links. They serve one main purpose; to lead people to your site from somewhere else.
What is link building? So now you know its connections, but how do you get them? Some of them you can buy at link-sharing sites. If you don’t want to pay for anything you have a couple of choices.
Articles may be time-consuming, but they keep working for a long time after they are published. Most directories are also free to submit to. This makes it great for those on a tight budget, but the best part is that articles never really go away. If you write articles over a period of time, and accumulate quite a few of them; they will keep sending traffic to your site for quite a long time.
Another free method would be to leave comments on blogs in your niche. Please be sure to leave intelligent comments that offer useful information. Put the link to you page at the end of your comment.
Some people have found that leaving comments on Yahoo Answers is another great method. You can choose to send them to an article or your page, but make sure that they can use the information before you comment.
What is link building? Think of it as setting up signs along the web that point people in your direction. There are many ways to accomplish this. Why would you want to? You are going to want the direct referrals (people clicking on your link) and the search engine ranking. The more relevant links you have to you page; the higher your search engine ranking, and higher is always better! People only scroll through the first couple pages of the results they pull up. If you are on the first page you are more likely to get people to your site instead of having them scrolling through the next couple pages looking.
These are just a couple ways for you to put into use and start your own traffic signs and get people to detour to your site instead of searching more. There are other ways you can build links; keep in mind that I only listed a couple for you.
Successful Link Building - Helpful Hints
If you have an interest in increasing your website traffic and search engine optimization, then you would know that building backlinks to your website is one of the most important keys for success.
Here are 5 insider tactics for getting links to your website in a jiffy:
1. Blog Commenting
Find high trafficked blogs and make comments on the posts. Link back to your website in the posts. But be sure not to just spam the blogs with mindless comments, contribute something useful as most blogs moderate comments before they go 'live'.
2. Forum Posting
This is another tactic for leveraging on high trafficked sites. Many forums on the Internet receive thousands of visitors per day. Do you think you can tap into some of this traffic? You bet you can! Create a nice signature file with a link back to your site and you can get some juicy, fresh backlinks as well as getting tons of targeted visitors.
3. Article Submission
This is another deadly link building strategy! Submitting articles on article directories allows you to leverage on their high Page Rank. For best results, submit multiple articles promoting your website, and don't forget to make your links anchor text links.
You can get some hot links to your site just by editing Wikipedia pages that are relevant to your business or product. Not to mention, Wikipedia is also a great source of 100% free traffic!
Do you have a network of blogs or websites? Cross-link your websites to each other to get some instant links for virtually no work at all!
Link building is an exceptionally important task when it comes to generating traffic to a website. Through the exercise of link building, one can create links pointing to a particular site from another site. The number of links determines the online reputation of a website that a search engine always gives a due significance. Today, all search engine optimisation professionals give much importance to off page factors and their SEO campaigns focus largely on creating a number of back links for a website.
While you must have realised the importance of building links in promoting your website, it's essential to learn the ways of building links to increase your web traffic. Here, we try to enumerate some simple but effective methods:
Article Marketing: Creating high quality articles and posting them to different article directories and blogs can be a very effective way of creating links pointing to your site. If you can generate informative and interesting content, it can create one-way links for your website. Include your anchor text in the resource box and web traffic will start reaching to your website.
Create a Blog:Creating your own blog to promote your business, products or your website is another effective way of link building. Blogs can be an extremely beneficial platform to help post your informative contents and inspire people to keep visiting the blog again and again. You can submit your blog to the several blog search engines. Every time you update your content on your blog, the contents of the blog search engines also get updated. You can leave a link to the blog posts so that readers of the content will follow the link to visit your website.
Online Web Directories:An online web directory enlists all the websites category-wise, which can also be very effective in creating web links. Posting your website to these web directories could be a primary part of a SEO strategy and most of these directories are free to post. These directories are reviewed by the internet surfers and any user searching for a website in a particular category will find your website, if it's listed there.
Press Release Submission: Press Releases could be an ideal way of building an online reputation and popularise your products, services or your website. By writing newsworthy press releases and posting them to press release submission sites, you can create links to your website. There are so many free and paid press release submission websites where you can post your press releases to generate inbound links to your website.
Link Exchange: This is a very common phenomenon where two websites get ready to exchange links between each other. But while accepting a link exchange request from a website, it's essential to check the reputation of the site and nature of the traffic on that particular site. Your goal is to get the relevant or targeted traffic. Moreover, you need to avoid exchanging links from porn sites, casino sites and other such sites which may have offensive content on them.
Link building can generate lots of traffic for your website, but it's essential to understand that it takes time to generate these and the traffic to start reaching your website. Without getting discouraged, you should carry out the this task on a regular basis. It's not going to take place overnight, but it's a long-term process which requires your concentrated efforts. But once they are built, your website gets a solid foundation and the web traffic starts coming on a daily basis. This is the reason why among various search engine optimisation services, link building is an increasingly popular strategy today.
A Beginners Guide to Link Building
Link building is one of the cornerstones of effective SEO. Google and other search engines give a lot of weight to links from authoritative sites as they recognize them as votes. The more links you get from authoritative sites, the higher your ranking.
Link building is usually a difficult task and you need to do it right to get ideal results. To help you out, here are tips that you need to put into consideration for you to build the right links:
Be Fun And Consistent
People don't like boring content; therefore, you should create content that has a sense of humor. When you decide to use humor, you should be consistent in your efforts. For example, you shouldn't create a humorous article today and then create a boring, corporate article tomorrow. By being consistent you will build a brand which will be of great benefit to your company.
Studies have shown that many people don't like reading; therefore, you should include as many visual aspects as possible. Some of the best visuals that you should go for are: videos, charts, and infographics.
Take Advantage Of Mentions From Reputable Brands
Have you been mentioned by reputable brands, but they haven't linked back to you? You should contact the brands and ask them for attribution. If you don't know the brands that have mentioned you, there are many online tools that you can use to help you with that. You can also do a random Google search and you will identify a number of mentions.
Take A Look At Your Competitors
You will definitely have competitors that are better than you. You should survey them and find out the sites that they are getting their links from. As rule of thumb you should follow their link building strategies as they are most definitely doing the right things.
Do Guest Blogging
Guest blogging is when you submit a blog post to another site, other than yours. This is a great way to build links, but you need to do it wisely. To increase your ranking, you should ensure that the site you are submitting the blog post to is reputable. You should also ensure that the site is within your niche.
Link building is a very effective in increasing your search results ranking when done right. To protect your site from getting penalized you should avoid bad link building strategies such as spamming.