Link building is obtaining links from external web sites to your own sites or pages. It’s building connections between other web sites that will lead back to your page. It can also be called backlinking, inbound linking, incoming links, or inward links. They serve one main purpose; to lead people to your site from somewhere else.
What is link building? So now you know its connections, but how do you get them? Some of them you can buy at link-sharing sites. If you don’t want to pay for anything you have a couple of choices.
Articles may be time-consuming, but they keep working for a long time after they are published. Most directories are also free to submit to. This makes it great for those on a tight budget, but the best part is that articles never really go away. If you write articles over a period of time, and accumulate quite a few of them; they will keep sending traffic to your site for quite a long time.
Another free method would be to leave comments on blogs in your niche. Please be sure to leave intelligent comments that offer useful information. Put the link to you page at the end of your comment.
Some people have found that leaving comments on Yahoo Answers is another great method. You can choose to send them to an article or your page, but make sure that they can use the information before you comment.
What is link building? Think of it as setting up signs along the web that point people in your direction. There are many ways to accomplish this. Why would you want to? You are going to want the direct referrals (people clicking on your link) and the search engine ranking. The more relevant links you have to you page; the higher your search engine ranking, and higher is always better! People only scroll through the first couple pages of the results they pull up. If you are on the first page you are more likely to get people to your site instead of having them scrolling through the next couple pages looking.
These are just a couple ways for you to put into use and start your own traffic signs and get people to detour to your site instead of searching more. There are other ways you can build links; keep in mind that I only listed a couple for you.
Link Building - 5 Insider Tactics For Getting Links to Your Website in a Jiffy
Link building helps to relate search strings to web pages and is an effective strategy for the popularity of a website. Links provide direction to search engine to help users search the content they are looking for on web. Search engines constantly redefine the algorithms and use link data to perform site assessment with respect to a search query.
Although links form a part of the entire gamut of SEO related activity, experts attribute links as an important determinant of search engine's algorithm to relate to links. Links provide a foundation for search engines to evaluate the popularity of pages. Links provide the benchmarks for assessment of websites based on trustworthiness, spammy nature and ranking (depending on authority). As provided by Hiltop Algorithm, links act on an authority model to refer the most expert pages related to a given subject. (1)
Link building should follow the best practices as per Google guidelines and needs to be done the correct way to harness maximum benefit for SEO. Creative strategies need to be developed in a manner that the target audience is compelled to get engaged with the website link. The process should be systematic, scientific and creative.
Link building strategy involves understanding the client website thoroughly. It involves understanding specific elements; its unique selling point, industry vertical, market presence, inherent value, area of operation, nature of target audience and various products/service segments. All of these can be treated as linkable assets.
By comparing and contrasting various elements a strategy can be devised which relates the target audience to these elements through links as a medium, assessed the effectiveness of the strategy and make modifications depending on results.(2)
Link building - Marketer's View
Link building is getting the grasp of the website and target audience from a marketing perspective. It involves understanding why the website should be valued by the target audience, why any user would want to visit it, and why it is worth linking to. An applicable marketing strategy here is compelling in nature and has a credible and influential outreach. The exercise aims to obtain the contact between the client's website and the target audience by specifying the importance and value of the client's website for them and what unique benefit might the users obtain by visiting the particular website. If implemented correctly link building can act as immensely helpful marketing strategy for creating brand awareness, brand promotion, lead generation and lead conversion.(3)
Links serve as a marketer's tool to indicate the relevancy and authority to Google and to the website's unique audience group. It aims to foster trust between linked websites and enable Google to detect tactics which provide manipulative search results and extremely poor user experience. (4)
Link Building Strategies for 2015
With increased usage of internet as a medium to look out for information, products and services, link building would continue to remain popular with marketers aiming who use it as an opportunity to create brand awareness.
Search: Online presence for business is needed to command authority, visibility and reach. Websites are the digital information brochure of the company that advertises what the business stands for. Websites can be more valuable than a brick and mortar store. Search acts as the most principal channel online for various marketing initiatives such as lead generation and conversion, image management, revenues, search visibility needs to be part of the strategy. This is validated from the fact that search accounts for major traffic source for a website. The focus in 2015 should be to enhance the search presence, improve authority and visibility of websites. This happens by acknowledging and defining link opportunity for conducting link building exercise.(5)
Relationship building with authors: Effectiveness of link building strategy depends on defining the quality criteria of websites which link back to the company's site. It is all the more important to develop relationship with websites which link back to the company site. Google not only cares about the content, but also the websites and authors which are providing the links.
The concept of 'authorship tag' aims to reflect the authority of authors and sites which are related to the content providing the links. An author rank - which marks the reputation of authors to determine content quality - is an important element of search results. Thus, 2015 will involve developing strong ties with opinion influencers and developing long term relationship with authors.(6)
Rich Content: Marketers should focus on developing high quality content having links to their website as poor content is rejected by Google. Quality is generally be defined by the unique proposition of the business and target audience. The content should have demonstrated good linkage in the area in which the website wants to rank well as it points to what has worked well. With the introduction of content based algorithm Humminbird of Google, the content should possess narrow and focused keywords related to the company's niche area.(7)
The established importance of link building for gaining visibility, authority, promotion and lead conversion calls for embracing best practices for link building strategy. This involves understanding the importance of search, developing relationship with influencers, developing good quality and acceptable content in a targeted niche segment for effective search marketing strategies. Creating fantastic content is of no use unless the links lead to the first page of Google in ranking.
(6,7)Brian, Honigman. "Evolution of Link Building: What Link Strategies to Implement in 20." 03 February 2015. Digital Current. 17 February 2015
(2,3,5)Cory, Collins. "What Is Link-Building, and Why Does It Matter in 2015?" 13 February 2015. Search Engine Watch website. 17 February 2015
(4)Jon, Ball. "What is Link Building?" 21 July 2014. Search Engine Watch Website. 17 February 2015
(1)Rand, Fishkin. "Beginners Guide-Growing Popularity and Links." Moz Website. 17 February 2015
Link building is recognized by most webmasters as a necessity for ranking successfully in the search engines. There are several types of links and linking strategies, including one-way links, reciprocal linking and 3-way link exchanges.
The free online gaming industry has somewhat of a unique advantage when it comes to link building. The entire gaming community recognizes the need for link exchanges, and therefore, makes it relatively easy to initiate them. Most free online game websites have a links page with a quick and easy-to-fill-out form that when submitted will send a request to the webmaster of the site. Once received, the webmaster can approve or delete the request after having reviewed the applicant's website. It is common and best practice to first add the link of the website that the applicant is applying to, to their own website.
There are many arguments that reciprocal linking is ineffective and should be avoided. Reciprocal link exchanges are an exchange of links between two websites, where both sites display each others links. The free online game industry continues to thrive on these types of exchanges, as well as perusing other linking strategies.
As in all corners of the World Wide Web, there are those who wish to defraud. A few unethical webmasters have been known to exchange links with others, and then remove the links from their sites in order to achieve some short-term one-way links. Because of these fraudulent few, webmasters in the gaming community must stay vigilant and periodically check on their link partners' sites to see if their links are still active.
These unique advantages are rarely seen in other industries and niches. Although in high competition with one another, members of this community of gaming websites continue to work together to succeed in a successful market relatively unaffected by global economics.
A Beginners Guide to Link Building
Link building is one of the cornerstones of effective SEO. Google and other search engines give a lot of weight to links from authoritative sites as they recognize them as votes. The more links you get from authoritative sites, the higher your ranking.
Link building is usually a difficult task and you need to do it right to get ideal results. To help you out, here are tips that you need to put into consideration for you to build the right links:
Be Fun And Consistent
People don't like boring content; therefore, you should create content that has a sense of humor. When you decide to use humor, you should be consistent in your efforts. For example, you shouldn't create a humorous article today and then create a boring, corporate article tomorrow. By being consistent you will build a brand which will be of great benefit to your company.
Studies have shown that many people don't like reading; therefore, you should include as many visual aspects as possible. Some of the best visuals that you should go for are: videos, charts, and infographics.
Take Advantage Of Mentions From Reputable Brands
Have you been mentioned by reputable brands, but they haven't linked back to you? You should contact the brands and ask them for attribution. If you don't know the brands that have mentioned you, there are many online tools that you can use to help you with that. You can also do a random Google search and you will identify a number of mentions.
Take A Look At Your Competitors
You will definitely have competitors that are better than you. You should survey them and find out the sites that they are getting their links from. As rule of thumb you should follow their link building strategies as they are most definitely doing the right things.
Do Guest Blogging
Guest blogging is when you submit a blog post to another site, other than yours. This is a great way to build links, but you need to do it wisely. To increase your ranking, you should ensure that the site you are submitting the blog post to is reputable. You should also ensure that the site is within your niche.
Link building is a very effective in increasing your search results ranking when done right. To protect your site from getting penalized you should avoid bad link building strategies such as spamming.