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Link-building SEO (Search Engine Optimization) or Buy Backlinks Cheap ┬áhas two main purposes: To increase traffic to a website and to improve the website’s ranking in search engines. Generally, the more incoming backlinks a website has, the higher it will rank.

However, it’s not all about the quantity of the incoming links, it’s also very much about the quality of the incoming links. Dozens of weak backlinks often don’t add up to the value of one or two strong valuable links. Google and other search engines consider a website with a lot of strong incoming links to be important, and consequently it will rank higher. So what determines the value of a backlink? There are a number of factors.

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1) Anchor text. Quite simply, anchor text is the text that is visible to someone looking at the link. For example, clicking on a link to a car insurance company like Progressive might take you to progressive.com, but the text you see and click on might read “auto insurance”. Anchor text that is descriptive about the website or web page has greater value than a simple URL link when it comes to link building SEO.

2) Page authority. Backlinks from websites and web pages that Google considers to be important have greater value than those from websites and web pages Google does not consider to be important. If your website has an incoming link from nasa.gov, that backlink would carry much more value than a backlink from billspetshop.com.

3) Number of other links. If your link is the only link on a web page it will have much more value than a link on a web page with dozens of other links. The easiest way to think of this is in numerical terms. If the page has a weight of 100 and your link is the only link on the page, than it will receive 100% of the value. However, if your link shares the page with 20 other links it will receive only 5% value.

4) Domain age. The age of the domain the backlink is coming from can influence its value. Google and other search engines trust older established websites more than new websites.

5) Relevancy. If the web page the backlink is coming from is all about scrapbooking and the backlink leads to another site about scrapbooking, the backlink has much more value than if it leads to a website about exotic cars. Google weighs the value of all incoming links to a website, link building SEO is about building links that work together in concert around a common relevant theme.

There are of course other link building SEO factors that influence the value of a link, but these are some of the most important.

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Link building is recognized by most webmasters as a necessity for ranking successfully in the search engines. There are several types of links and linking strategies, including one-way links, reciprocal linking and 3-way link exchanges.

The free online gaming industry has somewhat of a unique advantage when it comes to link building. The entire gaming community recognizes the need for link exchanges, and therefore, makes it relatively easy to initiate them. Most free online game websites have a links page with a quick and easy-to-fill-out form that when submitted will send a request to the webmaster of the site. Once received, the webmaster can approve or delete the request after having reviewed the applicant's website. It is common and best practice to first add the link of the website that the applicant is applying to, to their own website.

There are many arguments that reciprocal linking is ineffective and should be avoided. Reciprocal link exchanges are an exchange of links between two websites, where both sites display each others links. The free online game industry continues to thrive on these types of exchanges, as well as perusing other linking strategies.

As in all corners of the World Wide Web, there are those who wish to defraud. A few unethical webmasters have been known to exchange links with others, and then remove the links from their sites in order to achieve some short-term one-way links. Because of these fraudulent few, webmasters in the gaming community must stay vigilant and periodically check on their link partners' sites to see if their links are still active.

These unique advantages are rarely seen in other industries and niches. Although in high competition with one another, members of this community of gaming websites continue to work together to succeed in a successful market relatively unaffected by global economics.

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